Nature's Sunshine

Be a Force of Nature

As the first company to put healing herbs into capsules, Nature’s Sunshine has spent nearly 50 years traveling the Earth in search of the most powerful ingredients. The purity and potency their products deliver are unrivaled and do truly meaningful things for your health. To demonstrate that, we created the brand’s first direct-to-consumer campaign — introducing the world to Nature’s Sunshine and what it means to harness the restorative powers of nature to transform you into a force of nature.

Uncap Endless Possibilities

Epic, aerial imagery of people immersed in natural settings was framed inside the recognizable silhouette of the Nature’s Sunshine supplement bottle to demonstrate how the herbal remedies contained in those packages can help fuel your life out in the world.

Supplements for Every Quadrant of Health

With a product selection as vast and varied as Nature’s Sunshine’s, it can be tough for health-seeking consumers to know where to begin. We helped streamline entry to their most popular products by recategorizing the lineup to fit into four distinct areas of health: Motivate, Relax, Immunize and Optimize — developing specific creative to follow suit.