App Launch: KOA Campifier

We launched an entertaining Facebook app, called the Campifier, for Kampgrounds of America (KOA) to help drive reservations over Father’s Day weekend. The app lets you turn your Dad rad by outfitting him in the craziest camping getup you can muster. Customize the card using Dad’s face and the goofy gear provided — then send it to him as an email. The app and accompanying marketing campaign resulted in a 4.7% increase in camper nights. Try the app.