September 29, 2014

What’s a Health & Happiness Advertising Agency?

What’s the right stake in the ground, line in the sand and truth that clearly communicates the uniqueness of LRXD? We believe every brand needs a purpose. Ours is Health & Happiness.

So, what does that mean? We work with brands that help people get healthy and celebrate feeling good. More than a qualifier for the kinds of clients with whom we share a mindset and most successfully help cultivate, Health & Happiness defines our culture, the talent we attract, and, ultimately, the work we produce.

The Agency Post recently interviewed LRXD’s chief strategy officer Eric Kiker about our purpose-driven agency and how it has defined us. If you’d like to know more, check out the article.

By the way, if you’re interested in kickstarting your own brand positioning, we’d love to tell you about our process, “Two Weeks to Truth.” It combats the “me too” and “who cares” that keep brands from breaking through. We look at your brand as a skeptical consumer would, and through an alignment-forcing process, find your unique, ownable and fully-differentiating greatness. Once we have it, we leverage it in every tactic, creating lasting bonds with consumers while making competitors say, “I wish we’d thought of that.”