Packaging Launch: ONEHOPE Coffee – A Hot Cup of Good Karma
ONEHOPE, who gives half of their profits from the wine they sell to charity, wanted to spread the good they’re doing to a new category. They came up with ONEHOPE Coffee — we came up with a way to package and promote it.
Each month, half of ONEHOPE Coffee’s profits are donated to a new cause. November’s ‘social impact’ was Movember — the global mustache-growing movement focused on men’s health. In addition to the packaging, an insert card explaining brewing instructions features a punch-out Movember ‘stache that people can use to Instagram a picture of themselves. Live long and brew on!