How We Delivered Bold Spanish Flavor With a New Website for Santa Gula Meat Sticks

Santa Gula came to us hungry for a digital home as bold as its snacks. Known for their rebellious Spanish-style meat sticks, the brand was preparing to launch in the U.S. and needed a website that could do more than sell — it had to immerse shoppers in their unapologetic world of clean-label indulgence.

We built a site that hits with the same energy as the product itself. Bright yellow backdrops, punchy typography and cheeky doodle-style illustrations. Anchored by a cheeky brand film, the site pulls visitors right into the spirit of Santa Gula: part saint, part glutton, all flavor. It celebrates their mission to bring authentic Spanish charcuterie to the U.S. in a guilt-free, high-protein format — snacks with the swagger of jamón, chorizo and fuet, wrapped in attitude.

The result is more than a storefront. It’s an experience. Every click reinforces Santa Gula’s bold positioning, from product storytelling and clean-label claims to the seamless, mobile-first shopping flow. Built for scale, the site sets the brand up for future product drops and retail expansion, aslong with leveraging assets into Amazon, while giving snackers everywhere a place to finally feed their crave.