January 11, 2018

5 Tips for Marketing Your Nutrition Brand Using Social Media Influencers

When it comes to eliminating confusion around a product, nothing beats good old fashioned word of mouth advertising. No matter how delightful traditional advertising may be, we’ll always trust people we know over the voice on the TV. Thus is the joy of social influencer marketing. When a person shows up on your Instagram, Twitter or YouTube feed every day, they become a familiar part of your life – someone you feel like you know and, to a certain extent, trust. Influencer marketing is an amazing chance for your brand, so it’s important to do things right, with people who really know nutrition. With that in mind, here are a few pointers to make sure you’re making the most of this opportunity, and keeping your consumers confusion free.

Keep your target small
This is important for any kind of campaign, but I’d be remiss not to mention it here. Every kind of person is on the internet, but only a fraction of those people are going to give two licks about your brand. Really think about who they are – where they live, what they do, what they think and feel, what they stand to gain from your product, etc. The first step to cutting down on consumer confusion is always finding the right consumers.

Know your goals
What are you trying to achieve here? Audience reach? Sales? Engagement? Increased followers? Always keep your goals in mind so you know what to measure and how much money to spend.

Don’t pick just any spokesperson
Just because your influencer has a large reach, doesn’t mean they’re right for your brand. Followers have to really believe that these people use and support your product. Having an influencer who isn’t on brand is only going to confuse consumers even more. Pick a person who not only speaks to your audience, but also has a passion for your product themselves.

Let the influencer make the content
Sure, you have things to say about your product, but in the end, these people are influencers for a reason. People like to hear what they have to say, and enjoy how they say it. Instead of force feeding your spokesperson skits and scripts, let them create content for themselves and your posts will feel far more authentic.

Show your product in action
How do you want people to use your product? After a workout? As a meal supplement for people who skip breakfast? In combination with other foods it compliments? Allow the influencer to dispel any confusion about your product by using it the way you intended when you dreamed it up.