Common Good Drives Awareness for CENTR Enhanced Beverages Through Unique Experiential Brand Activation

Life can feel like one big distraction — an endless grind of work, responsibilities and outside noise that derail focus. CENTR Enhanced is an all-natural sparkling wellness drink made with adaptogens and nootropics to restore mental energy, reduce stress and elevate mood. In a crowded field of functional beverages and jitter-inducing energy drinks, CENTR needed a way to break through and prove it could help people find their calm, sharp edge.

So we created The CENTR Stare Down — a mobile competition that put people’s focus to the test. Competitors signed up via social or on-site, locked eyes in classic schoolyard staring contests and battled for daily cash prizes (and bragging rights) — all fueled by a free can of CENTR Enhanced to sharpen their game. Over six weeks and four cities, the activation gave away 29,000+ cans, drove 4.2 million impressions and lifted retailer visits by 60%. In a category defined by noise, we helped CENTR stand out by celebrating stillness.