401(k)², a small company that specializes full-time in 401k plan development, asked Common Good to get a big bang out of their modest direct mail budget. We developed a direct mail piece that featured a live fish inside a box adorned with messaging. The concept? “If someone’s not watching over your 401k, it won’t thrive either.”

Considering our precious, live cargo, all pieces were delivered fresh via courier. Within weeks, 401(k)² had secured a $10M account and was in discussions with a number of large companies to manage their 401k accounts, ranging in size from $500k to $20M.