Full-service solutions for CPG.
The stats are sobering: the average supermarket carries 45,000 products and 85% of new CPG products fail within the first two years.
How can your product win in all that madness? When new products are releasing constantly. When the next innovation is already discovered. When what consumers want to hear evolves every time a trend or fad catches on. And when what we learn about ourselves, about our health, and about the capacity for products and brands to fulfill our needs continues almost unabated.
Improving is necessary simply to survive. But to thrive — as successful brands do — a more dedicated, comprehensive approach to standing out is required. Common Good has perfected a unique CPG formula that makes a science out of creativity and allows your brand to loom far larger than its spend.
