Most teen travel companies think kids need to be transformed into someone “better,” but Bold Earth Adventure Camps sees things differently: If it ain’t broke, don’t fix it. After more than 40 years in the business, the company believes that every teenager already possesses a rather unique greatness. Its role is to nourish that greatness by providing an environment that develops confidence and independence. Great kids come in. Bold kids come out.
Where Greatness Becomes Bold
Design, From a Teen's POV
Bold Earth asked Common Good to redesign its website to showcase the uniquely crafted experiences it offers to stand apart from the pack. We created was an immersive site containing videos of all the places campers go and interactive features that dare the visitors to dive in and choose their own adventure. Everything about the site is bold, from the voice to the colors to the fast-paced video action. While Common Good did the heavy lifting, it feels like it’s powered by youth.