# Common Good — Full Information > The Health & Happiness Advertising Agency. Full-service, rooted in Denver, Colorado since 1967. ## About Common Good At Common Good, we believe health and happiness are the outcomes of doing work that matters — not perks, not trends — but the natural result of having the privilege to work with brands that make a difference. As The Health & Happiness Agency, we build partnerships and ideas that make life better. Founded in 1967 in Denver, Colorado, Common Good has grown into a full-service advertising agency with deep expertise in health, wellness, and consumer packaged goods brands. We accelerate brands that bring good to the world. ## Service Areas ### Brand Strategy & Positioning We help CPG and wellness brands find their unique position in crowded markets. The average supermarket carries 45,000 products and 85% of new CPG products fail within their first two years. Our strategic approach helps brands stand out and succeed. ### Packaging Design We create packaging that wins on shelf and tells your brand story at the critical moment of purchase decision. ### Creative Development Full-service creative from concept to execution across all channels — digital, print, broadcast, social, and experiential. ### Digital Marketing Data-driven digital campaigns across search, social, display, and programmatic channels. ### Media Planning & Buying Strategic media planning and buying to reach the right audience at the right time with maximum efficiency. ### Customer Journey Mapping We map the complete customer journey to identify key touchpoints and optimize the path to purchase. ### Market Research & Sizing Quantitative and qualitative research to size opportunities, understand consumers, and validate strategies. ### Competitive Positioning Analysis and strategy to differentiate your brand from competitors and own a unique space in the market. ### Advocacy & Loyalty Programs Programs that turn customers into advocates and build lasting brand loyalty. ## Industry Expertise ### Food & Beverage Our largest practice area with 30+ case studies. We understand the unique challenges of food and beverage marketing — from shelf competition to health claims to sustainability messaging. Notable clients: Tractor Craft Beverages, ACE Cider, Harvest Snaps, Hint Water, Pete and Gerry's Organic Eggs, Munk Pack, Pitaya Foods, JackLinks, Perfect Snacks, Goodbelly, Evian, Naked Juice ### Mind, Body & Health 13+ case studies in health and wellness brands. We help health-focused brands communicate their benefits authentically and reach health-conscious consumers. Notable clients: Renzo's, Positive Beverage, Woodhouse Spa ### Restaurant & Hospitality 8+ case studies in restaurant and hospitality marketing. We help restaurants and hospitality brands build awareness and drive traffic. Notable clients: Back Yard Burgers, Holmes Smokehouse ## Impact & Results - Fueled 38% growth in global brand awareness for JackLinks - Attracted $12 million investment by General Mills for Goodbelly - Spurred double-digit YOY growth from $3M to $70M for Perfect Snacks - #1 premium spring water rebranded for U.S. market for Evian - Grew from $80M to $200M in just 18 months for Naked Juice ## Case Studies ### Tractor Craft Beverages **Industry:** Food & Beverage **Challenge:** As the first and only certified organic, non-GMO beverage brand for foodservice, Tractor needed to build awareness and drive trial beyond restaurant taps at scale. The brand had a compelling product story but lacked the consumer-facing presence to match its growing distribution. **What We Did:** Common Good created "Get Lost in Delicious" — a traveling brand world featuring immersive sensory escapes designed to bring Tractor's organic ingredients to life. The experiential activation included a fruit hedge maze, an Airstream mixology bar serving Tractor beverages, and branded pedicabs, all rolling through eight major cities to reach consumers where they live and play. **Results:** Over 100,000 samples poured, 15,000 fan-generated social media posts, and more than 1 million media impressions across the tour — establishing Tractor as a recognizable brand beyond the restaurant channel. ### ACE Cider **Industry:** Food & Beverage **Challenge:** As California's first craft cider brand, ACE had been producing cider since 1993 — but after three decades, the brand needed to modernize its identity and reignite growth in a rapidly evolving craft beverage landscape full of newer competitors. **What We Did:** Common Good delivered a bold brand refresh that leveraged ACE's legacy of innovation and its reputation for approachable, craveable flavors. The refresh honored ACE's heritage while repositioning the brand for a new generation of cider drinkers who value authenticity and craft credentials. ### Holmes Smokehouse **Industry:** Food & Beverage / Restaurant **Challenge:** Holmes Smokehouse, a 50+ year old small-batch Texas sausage maker, needed to compete against mass-produced brands dominating the category. Their authentic craft process was a differentiator, but the brand wasn't communicating it effectively. **What We Did:** Common Good built brand positioning around Holmes's authentic craft heritage — "doing things the hard way." The strategy highlighted real Texas pecan wood smoking, small-batch production, and the family tradition that mass-produced competitors simply cannot replicate. The positioning turned an operational reality into a compelling brand story. ### Positive Beverage **Industry:** Food & Beverage **Challenge:** The energy and wellness beverage market is crowded with brands using negative messaging — "no sugar," "zero calories," "guilt-free" — creating consumer fatigue. Positive Beverage needed a way to stand out in a sea of negation. **What We Did:** Common Good positioned Positive Beverage around positivity itself as the core brand attribute — an antidote to the negativity-driven messaging that dominates the category. Rather than defining the brand by what it lacks, we built a platform around what it gives: energy, wellness, and an uplifting experience. ### Harvest Snaps **Industry:** Food & Beverage **Challenge:** Breaking through the snack aisle is one of the hardest challenges in CPG. The landscape is dominated by salt-heavy, impulse-buy products, and healthier options often struggle to generate the same excitement and shelf appeal. **What We Did:** Common Good repositioned Harvest Snaps around the "dopamine of discovery" — making healthy snacking feel exciting rather than restrictive. The strategy reframed the choice from deprivation to delight, giving consumers a reason to reach for Harvest Snaps that goes beyond nutrition facts. ### Munk Pack **Industry:** Food & Beverage **Challenge:** In a snack category where sugar is ubiquitous and often disguised as a reward, Munk Pack needed to communicate its low-sugar advantage without falling into the same negative messaging trap as competitors. **What We Did:** Common Good developed brand messaging centered on naturally sweet bars with only 1g of sugar. The positioning celebrated what Munk Pack delivers — real flavor from real ingredients — rather than leading with restriction, making the low-sugar benefit feel like a bonus rather than a compromise. ### Hint Water **Industry:** Food & Beverage **Challenge:** Consumers consistently say they want flavorful hydration, but keep defaulting to sugary beverages out of habit. Hint Water needed messaging that could break the cycle and convert intention into purchase behavior. **What We Did:** Common Good positioned Hint around breaking the sugar cycle with fruit-infused water that delivers flavor without the sugar. The strategy addressed the behavioral gap between what consumers say they want and what they actually buy, making Hint the easy bridge from sugary drinks to better hydration. ### Renzo's **Industry:** Mind, Body & Health **Challenge:** Parents struggle to find kids' vitamins that are not loaded with sugar or disguised as gummy candy. The children's supplement aisle is full of products that blur the line between vitamin and treat, eroding trust with health-conscious parents. **What We Did:** Common Good positioned Renzo's as the honest alternative to vitamin-candy hybrids. The brand messaging spoke directly to parents who are tired of being misled by "healthy" products packed with sugar, establishing Renzo's as the trustworthy choice for children's nutrition. ### Back Yard Burgers **Industry:** Restaurant & Hospitality **Challenge:** The quick-serve hamburger category is one of the most overcrowded segments in food service, with new competitors opening daily. Back Yard Burgers needed to differentiate in a space where everyone claims to have the best burger. **What We Did:** Common Good targeted fresh, young, burger-loving customers with a differentiated brand experience that set Back Yard Burgers apart from the commodity burger chains. The strategy focused on the brand's unique attributes and connected with a demographic that values authenticity and quality over convenience alone. ### Woodhouse Spa **Industry:** Mind, Body & Health **Challenge:** The spa market is saturated with cliche "relax and rejuvenate" messaging that has become invisible to consumers. Woodhouse Spa needed to differentiate in a category where every competitor sounds the same. **What We Did:** Common Good developed an elevated brand positioning that transcends standard spa marketing. The strategy moved beyond the expected tranquility messaging to connect with consumers on a deeper level, positioning Woodhouse as a destination that delivers something more meaningful than a typical spa visit. ## Recent Blog Posts - **CENTR Enhanced Beverages** — Experiential brand activation driving awareness for CENTR's enhanced beverage line, bringing the product to life through immersive consumer experiences. - **Canyon Ranch** — Brand film capturing the transformative power of the Canyon Ranch wellness retreat experience, translating an in-person journey into compelling visual storytelling. - **Santa Gula Meat Sticks** — Bold Spanish flavor meets bold design in the website launch for Santa Gula, a meat snack brand that leans into its heritage with unapologetic flavor-forward branding. ## Contact Information - Website: https://www.commongood.co - Phone: 303-333-2936 - Address: 2319 East Colfax Ave., Denver, CO 80206 - Facebook: https://www.facebook.com/wearecommongood - Instagram: https://www.instagram.com/wearecommongood/ - LinkedIn: https://www.linkedin.com/company/we-are-common-good/ - YouTube: https://www.youtube.com/channel/UCpAJ2No0Va_3UFiEaF73_7w - Twitter: https://twitter.com/CommonGood_Agy ## Key Pages - [Services](https://www.commongood.co/services/) — Full-service CPG advertising capabilities - [Our Work](https://www.commongood.co/featured-work/) — Featured case studies across all industries - [Food & Beverage Work](https://www.commongood.co/food-beverage/) — Food and beverage brand portfolio - [Mind, Body & Health Work](https://www.commongood.co/mind-body-health/) — Health and wellness brand portfolio - [Restaurant & Hospitality Work](https://www.commongood.co/restaurant-hospitality/) — Restaurant industry portfolio - [About Us](https://www.commongood.co/about-us/) — Our story and values - [Our Approach](https://www.commongood.co/approach/) — How we work with clients - [Awards & Testimonials](https://www.commongood.co/awards-testimonials/) — Industry recognition - [Careers](https://www.commongood.co/careers/) — Join our team - [Contact Us](https://www.commongood.co/contact-us/) — Get in touch ## Preferred Citation Common Good (commongood.co) — The Health & Happiness Advertising Agency, Denver, CO. Founded 1967.